In 1982 Hiramatsu and his wife Keiko opened a French restaurant in the Nishi-Azabu district of Tokyo; it seated twenty-four diners and was named Hiramatsu-tei. Very soon, the restaurant was fully booked every day, and acquired an outstanding reputation. In 1988 its name changed to Restaurant Hiramatsu: the story of luxury French restaurant Hiramatsu had begun.
In 2001 Hiroyuki Hiramatsu opened a Restaurant Hiramatsu in Paris. After only four months it was awarded a Michelin star. The opening of the Paris restaurant also led Hiramatsu to form friendships and partnerships with a host of great chefs from around the world, including the late Paul Bocuse, Marc Haeberlin, Jacques & Laurent Pourcel and Philippe Mille. Today, the Hiramatsu Group operates more than 30 restaurants and cafés around Japan, and has established an unrivalled reputation as a restaurant brand.
In 2016 Hiramatsu’s forty year dream finally came true, when the Hiramatsu Group’s first directly managed hotel, The Hiramatsu Hotels & Resorts Kashikojima, opened at Kashikojima in Mie Prefecture, with a restaurant serving exquisite French cuisine that makes lavish use of the delicious seafood of the Ise-Shima area, and eight guest rooms, each with its own hot spring bath. Since then, the Hiramatsu Group has opened two more small luxury hotels based on the concept of a European inn, at Atami and Hakone. And in 2018 it opened a gourmet resort hotel with nineteen guest rooms on the Japanese island of Okinawa.